As you know, my initial impression of "The Boys" song and MV wasn't that positive (unfortunately). Even though I was quite sure that this impression would last, luckily for my SONE soul, my faith in the nine SNSD ladies has been restored after listening to their new album.
For the record: I take "Girls' (de)Generation" back ;) Read on to see why.
When it comes to the title track, it is a hell of a grower. I thought I hated it at first, but then I started to like it... and I ended up hooked on this song :) Even though I still think that it kind of sounds as two or three songs glued and taped together, but well... I'm a SONE and it's a SONE thing to love unconditionally everything that SoShi do. I don't consider myself a person who will accept things without criticism, but the power of SNSD appeal in "The Boys" finally got me. I admit - I was very disappointed at the beginning, but then I found some harmony in this somewhat choppy song and appreciated it. Now this is one of the most frequently played songs on my Last.fm... Shame on me.
I have to admit that "The Boys" was a really strong opening to the album - even though the song feels weird, it sure is a step forward since "Gee", "Genie" and "Oh!" in terms of developing maturity of the girls. This was one of the most important things about this comeback - to show that SoShi have become women and their teenage years are already over. After listening to the title track, I was pretty convinced that it might possible to achieve in this album. However, the next two tracks ("Telepathy" and "Say yes") ruin the feeling that "The Boys" song has established. I love them, but they simply don't fit in this album, especially after the maturity manifest which is the title track. They sound very 2007 and could have been included in their first album...
Fortunately, the adult mood comes back with "Trick" which is a very good electro-pop song somewhat similar to what they did in their Japanese album.
... and then there is a quite lovely but not so special ballad "How great is your love" penned by Sooyoung. The lyrics are beautiful, but the song itself isn't that epic. I like it, but I often skip this one, don't know why. However, I like this one much better than "My J" which comes next - oh, this is the worst song on the album. I hate Christmasy songs on regular albums, because such songs simply don't fit, are cheesy and horrible to listen to during the most of the year (imagine listening to it in summer...). "My J" is a definite "no no" for me.
Then there is "OSCAR" which is a Britney-inspired electro-pop song, kind of dark and fierce, awesome and stuff. I like this "Gimme more" feeling in it and I appreciate that SNSD still do these "Run Devil Run"-like songs, because Black SoShi is good SoShi. The song includes lots of auto-tune, but I think in this case it's justifiable. It sounds cool anyway.
The next song "Top Secret" is a more advanced remake of "Hoot" imagery. Not a rip-off, but a second try in this style. Quite a successful effort, I'd say ;)
Yep, so much for fierceness. Now it comes "Lazy Girl" which is a blah blah cute song with no special features. I wouldn't agree that SoShi are lazy girls, because they're overloaded with work recently, but... yeah, I think they would love to dream about being lazy just for a moment. Poor things :(
Haha, and this is the time for the biggest load of awesomness on this album! :D For me, "Sunflower" is the most original song SoShi have even done and... well, chapeau bas. I'd never imagine that they would record anything like this - it's a song heavily inspired by rock ballads from the 80s, with unusual falsetto vocals and really interesting melody. This is something which sounds much more mature and adult than the (in)famous "The Boys" and yes! I'm looking forward to any future releases like this one :) Good job!
The ending of the album isn't that great, because there is a song from a commercial called "Vitamin" (which sounds like a Genie 2.0) and the Korean version of "Mr. Taxi" (which is a complete facepalm and wtf - especially this "chicken" in the chorus). The English version of "The Boys" wraps up the whole album and that's about it.
Generally speaking, the third album of Girls' Generation is good but it's not THAT good. Some tracks are awesome, but others either don't fit or are simply meh. But at least it is not boring or overloaded with ballads, like in case of "Oh!", so definitely it's a step forward. What I also like about it is that Hyoyeon and Sooyoung finally got more lines and it seems that the distribution is more fair than before, but somehow I have an impression that this album is Jessica-dominated. I can hear her all the time and not just because she sings a lot - her vocals are prominent in the choruses in almost every song.
In my opinion, this album is better than their previous Korean releases, but it can't stand the comparison with their Japanese album which was pure perfection in any possible dimension. I would even dare to say that somehow the girls looked and sounded more mature in their Japanese releases... The thing is that if they want to be perceived as young women, they can't go into cutesy songs like "My J" and "Lazy girl" anymore, because they downgrade themselves to the teenage level again, no matter how fierce and powerful the other songs are. More tricks, oscars and sunflowers, please :)
Four kiwis out of five